Krooked Armadillo Brewing Co.

Krooked Armadillo is a conceptual brewery with a focus on beer aged in whiskey barrels. The fictitious brand is an exercise in designing out a concept from scratch, even down to a randomly generated name. My goal with the concept is to appeals to craft beer lovers, whiskey aficionados, and the casual consumers through the use of a strong and bright color palette.

Personal Project - Brand Identity